Victoria Madrid
In recent years, speculation about the future of our jobs with the advent of artificial intelligence has caused debate and uncertainty. We had the opportunity to talk with Eduardo Suárez, Head of editorial of the Reuters Institute in Oxford University and one of the founders of the newspaper El Español, about the direction journalism is taking.
The Reuters Institute elaborates each year the Digital news report exploring how the media and journalism have changed in the last year and what are the predictions for the next one. In this sense, Eduardo told us that one of the biggest changes that the Reuters Institute is concerned about is the appearance of Artificial Intelligence.
Generative AI in particular has become a headache for journalists. There is a big concern of the possibility that AI is going to replace humans, the realistic tendency now doesn’t go that way directly but it is something that journalists are worried about mostly in its ethical scope. A close example could be the deep fakes, those images that are created by AI and are so difficult to distinguish by real ones. Journalists are concerned that the Generative AI can have the effect on audiences of drastically reducing the already reduced trust in news.
Another concern is whether AI is able to make a distinction between what is right and what is wrong or what is true or what is not in its way of generating content. If people start to use AI to receive the news as they are starting to do in order to ask facts, this could be a really serious issue. For this reason, some of the biggest media companies are getting in conversations with AI organizations to reach agreements to regulate this before it becomes a real problem.
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